Resume

Lexi Robinson Hotchkiss

Work Experience:

Public Relations, Content Marketing, Freelance Writing: Lexi Hotchkiss PR, LLC (April 2014 – Current)
Previous freelance work: Alexis Robinson PR (2006 – 2007)

  • Create strategic public relations plans and employ tactics to achieve client goals
  • Craft and implement integrated content strategies across multiple platforms (web, email, social)
  • Write online articles, newsletters, blogs, marketing collateral, news releases, web copy
  • Research local and national media; create lists; pitch stories, ideas and concepts
  • Assist in the execution of special events by coordinating logistics, scheduling and working to maximize partnerships
  • Make advertising, web and general marketing recommendations; negotiate and place advertising
  • Clients: Destination Cleveland, Visit Charlotte, Greensboro Convention & Visitors Bureau, Citiview Publications, Maltz Museum of Jewish Heritage, John Carroll University, National Hamburger Festival, National Buffalo Wing Festival, Co-Authors Margie Flynn & Barb Brown, Author Regina Brett, True 180 Personal Training, Bagsmith Luxury Yarn, The Dental Specialty Group, Corporate Research and Investigations, Western Reserve Community Band, JuJu Beads

Director of Communications: Positively Cleveland Convention & Visitors Bureau (now known at “Destination Cleveland”)
Previously held positions: Communications Manager, Communications Coordinator
Cleveland (February 2009 – March 2014)

  • Directed all strategic public relations, which integrated all areas of the organization’s activities: leisure travel, meetings and conventions, group tour, group leisure travel, local advocacy, institutional/industry outreach
  • Pitched and responded to worldwide media and bloggers resulting in more than 2,600 articles and $13.2 million in advertising value over a four-year time span (1,200 articles and $5.28 in 2013)
  • Hired/managed four full-time communications employees, as well as three public relations agencies, seasonal interns, temps, freelancers, contractors and volunteers
  • Hosted more than 360 travel media in Cleveland; toured them around the region and coordinated their trip logistics (meals, transportation, accommodations, etc.)
  • Managed the writing /content development of company website and six e-newsletters
  • Wrote/edited news releases, op eds, story starters, speeches, advertising copy, RFPs, etc.
  • Maintained close partnerships with civic and government organizations, elected officials, event planners and regional/statewide attractions and CVBs on a variety of initiatives
  • Served as company spokesperson for proactive and reactive media and during industry activities, community events and crisis situations

Marketing Manager: Maui Sands Indoor Waterpark Resort
Cleveland and Sandusky, OH (September 2007 – December 2008)

  • Negotiated, bought and managed $500,000 multifaceted advertising budget
  • Coordinated promotions (exclusive soft drink partnership, added-value advertising, etc.)
  • Created and operated company website; developed online reservation system and promotional microsites; directed all social media efforts
  • Oversaw media relations, community relations and special events
  • Wrote, coordinated and distributed all marketing and group sales materials
  • Worked directly with local and off-shore vendors
  • Hired/supervised team of hourly employees including the entertainment department

Assistant Account Executive: Landau Public Relations
Cleveland, OH (February – September 2007)

  • Wrote/edited news releases, advisories, web copy, newsletters, brochures, etc.
  • Pitched news stories to local and national media
  • Primary accounts covered tourism and economic development, grocery industry, CPGs

Public Relations Coordinator: Geauga Lake & Wildwater Kingdom Amusement Park
Aurora, OH (April 2004 – September 2006)

  • Served as company spokesperson; coordinated the release of all media materials
  • Handled crisis communication; wrote and trained staff with crisis policies
  • Managed and wrote website and all marketing/sales/ticketing collateral
  • Planned/executed added-value promotions, community activities, media days, etc.
  • Wrote upper management’s speeches, talking points and internal communications
  • Hired/supervised team of seasonal hourly employees

 

Education:

Kent State University: Kent, OH (Graduated December 2003)

  • B.S. in Journalism and Mass Communication, concentration in Public Relations
  • Minor: Political Science, focus on State Government
  • GPA: 3.65, Magna Cum Laude

 

Skills:

  • Software and Online Resources: Vocus, CisionPoint, PitchEngine, Simpleview CRM, Constant Contact, MagnetMail, MS Windows Office Suite
  • Web and New Media: WordPress, RSS feeds, Blogging, Twitter, Facebook, LinkedIn, Instagram
  • Writing: Proficient in Associated Press and SEO copywriting

 

Other Activities:

  • Blogger for Charlotte Moms Blog (www.charlottemomsblog.com/author/lexi/)
  • Cleveland Leadership Center: Cleveland Bridge Builders Class of 2013
  • Public Relations Committee Chair for Gay Games 9
  • Committee member for Riverocity Cleveland
  • Volunteer for Citizens Committee for Lakewood Animal Shelter
  • Kent State University Alumni Association – Cleveland Chapter
  • School board member for Lakeside College Preparatory Academy (board secretary)
  • Akron Civic Theater Annual Fundraising Event Planning Committee
  • Professional adviser and public relations/crisis communication speaker for PRKent
  • Professional speaker for the Public Relations Student Society of America
  • State Senatorial Campaign Manager for Jamie Callender for Senate (2003-2004)
  • Kent State University’s Columbus Program in Intergovernmental Issues (2003)

 

Portfolio is available upon request.

PR portfolio samples viewable here. Writing samples available here.

Click here to download a PDF version of this resume.