Resume

Lexi Robinson Hotchkiss

Work Experience:

Public Relations, Content Marketing, Freelance Writing: Lexi Hotchkiss PR, LLC (April 2014 – Current)
Previous freelance work: Alexis Robinson PR (2006 – 2007)

  • Create strategic public relations plans and employ tactics to achieve client goals
  • Craft and implement integrated content strategies across multiple platforms (web, social)
  • Write online articles, newsletters, blogs, marketing collateral, news releases, web copy
  • Research local and national media; create lists; pitch stories, ideas and concepts
  • Assist in the execution of special events by coordinating logistics, scheduling and working to maximize partnerships
  • Make advertising, web and general marketing recommendations
  • Clients: Destination/Positively Cleveland, Maltz Museum of Jewish Heritage, Visit Charlotte, National Hamburger Festival, National Buffalo Wing Festival, Author Regina Brett, Bagsmith Luxury Yarn, The Dental Specialty Group, Corporate Research and Investigations, Western Reserve Community Band, JuJu Beads

Director of Communications: Positively Cleveland Convention & Visitors Bureau (now known at “Destination Cleveland”)
Previously held positions: Communications Manager, Communications Coordinator
Cleveland (February 2009 – March 2014)

  • Directed all strategic public relations, which integrated all areas of the organization’s activities: leisure travel, meetings and conventions, group tour, group leisure travel, local advocacy, institutional/industry outreach
  • Pitched and responded to worldwide media and bloggers resulting in more than 2,600 articles and $13.2 million in advertising value over a four-year time span (1,200 articles and $5.28 in 2013)
  • Hired/managed four full-time communications employees, as well as three public relations agencies, seasonal interns, temps, freelancers, contractors and volunteers
  • Hosted more than 360 travel media in Cleveland; toured them around the region and coordinated their trip logistics (meals, transportation, accommodations, etc.)
  • Managed the writing /content development of company website and six e-newsletters
  • Wrote/edited news releases, op eds, story starters, speeches, advertising copy, RFPs, etc.
  • Maintained close partnerships with civic and government organizations, elected officials, event planners and regional/statewide attractions and CVBs on a variety of initiatives
  • Served as company spokesperson for proactive and reactive media and during industry activities, community events and crisis situations

Marketing Manager: Maui Sands Indoor Waterpark Resort
Cleveland and Sandusky, OH (September 2007 – December 2008)

  • Negotiated, bought and managed $500,000 multifaceted advertising budget
  • Coordinated promotions (exclusive soft drink partnership, added-value advertising, etc.)
  • Created and operated company website; developed online reservation system and promotional microsites; directed all social media efforts
  • Oversaw media relations, community relations and special events
  • Wrote, coordinated and distributed all marketing and group sales materials
  • Worked directly with local and off-shore vendors
  • Hired/supervised team of hourly employees including the entertainment department

Assistant Account Executive: Landau Public Relations
Cleveland, OH (February – September 2007)

  • Wrote/edited news releases, advisories, web copy, newsletters, brochures, etc.
  • Pitched news stories to local and national media
  • Primary accounts covered tourism and economic development, grocery industry, CPGs

Public Relations Coordinator: Geauga Lake & Wildwater Kingdom Amusement Park
Aurora, OH (April 2004 – September 2006)

  • Served as company spokesperson; coordinated the release of all media materials
  • Handled crisis communication; wrote and trained staff with crisis policies
  • Managed and wrote website and all marketing/sales/ticketing collateral
  • Planned/executed added-value promotions, community activities, media days, etc.
  • Wrote upper management’s speeches, talking points and internal communications
  • Hired/supervised team of seasonal hourly employees

 

Education:

Kent State University: Kent, OH (Graduated December 2003)

  • B.S. in Journalism and Mass Communication, concentration in Public Relations
  • Minor: Political Science, focus on State Government
  • GPA: 3.65, Magna Cum Laude

 

Skills:

  • Software and Online Resources: Vocus, CisionPoint, PitchEngine, Simpleview CRM, Constant Contact, MagnetMail, MS Windows Office Suite
  • Web and New Media: WordPress, RSS feeds, Twitter, Facebook, LinkedIn, Instagram
  • Writing: Proficient in Associated Press and SEO copywriting

 

Other Activities:

  • Blogger for Charlotte Moms Blog (www.charlottemomsblog.com/author/lexi/)
  • Cleveland Leadership Center: Cleveland Bridge Builders Class of 2013
  • Public Relations Committee Chair for Gay Games 9
  • Committee member for Riverocity Cleveland
  • Volunteer for Citizens Committee for Lakewood Animal Shelter
  • Kent State University Alumni Association – Cleveland Chapter
  • School board member for Lakeside College Preparatory Academy (board secretary)
  • Akron Civic Theater Annual Fundraising Event Planning Committee
  • Professional adviser and public relations/crisis communication speaker for PRKent
  • Professional speaker for the Public Relations Student Society of America
  • State Senatorial Campaign Manager for Jamie Callender for Senate (2003-2004)
  • Kent State University’s Columbus Program in Intergovernmental Issues (2003)

 

Portfolio is available upon request.

PR portfolio samples viewable here. Writing samples available here.

Click here to download a PDF version of this resume.