The best content marketing plans — the ones that educate, entertain, inform and inspire your audiences into convincing an action — include a diversified mix of formats. Check out some samples of my work below.
Video: Love Cleveland
Creative Direction + Production: Lexi Hotchkiss
Client: Destination Cleveland
Landing Page Content
Managing Editor: Lexi Hotchkiss
Client: Destination Cleveland
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- Cleveland’s music scene
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- Holidays in Cleveland
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- Cleveland sports
Blog Content
Managing Editor: Lexi Hotchkiss
Client: Destination Cleveland
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- Love Cleveland
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- Black History Month
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- #TheBestPart of CLE
Web Content
Publisher: Lexi Hotchkiss
Client: Charlotte Moms
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- Homepage
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- Blog aggregates
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- Meet the team
Sponsored/Paid Social Media
Publisher: Lexi Hotchkiss
Client: Charlotte Moms
Social Media
Publisher: Lexi Hotchkiss
Client: Charlotte Moms
Video: Convention Center District
Creative Direction: Lexi Hotchkiss
Video Production: Purple Films
Client: Destination Cleveland
Video: Convention Center Flow
Creative Direction: Lexi Hotchkiss
Video Production: Purple Films
Client: Destination Cleveland
Website
Managing Editor: Lexi Hotchkiss
Client: Destination Cleveland
Thisiscleveland.com/meetings
Video: All-Star Week
Creative Direction: Lexi Hotchkiss
Video Production: Purple Films
Client: Destination Cleveland
Baseball is America’s pastime. In #Cleveland, it’s a way of life. ⚾️
#AllStarGame #MLB #ThisisCLE
Posted by This is Cleveland on Friday, July 5, 2019
App Development, Landing Page, Blog Content: All-Star Week
Creative Direction/Managing Editor: Lexi Hotchkiss
Client: Destination Cleveland
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- App passport
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- Landing page
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- Blog content
Social Media
Marketing Director: Lexi Hotchkiss
Client: National Hamburger Festival
Contesting
Marketing Director: Lexi Hotchkiss
Client: National Hamburger Festival
