You Be You
The fact is, there’s no one-size-fits-all approach to content marketing. Every day, consumers are using multiple devices, a myriad of marketing channels and a mix of digital and traditional formats to make purchase decisions. Add to that, no two buying processes are ever alike.
The key to building a successful content strategy that works hard for you is personalization — for both you and your audiences. And, that’s where I can help.
Together
We can partner to create a unique plan that’s built off of smart, measurable, achievable, realistic and time-based objectives. Let’s analyze your key audiences and build personas — each one with its own content journey.
Then, we can design a roadmap to reach those objectives. Maybe we use storytelling to build meaningful, long-term and trustworthy relationships with your audiences. Or, perhaps we’ll look at establishing your organization as an expert and thought leader within your industry and beyond.
Next, we can examine formats that work best for your audiences — whether that’s through written, interactive, photographic or audio/visual content. And, of course, we’ll do it all in your business’ unique voice, tone and style that fits within your budget parameters.
Capabilities
- Content strategy, planning, production, promotion and measurement
- Storytelling
- Thought leadership
- Reputation management
- Landing pages
- Web content
- Videos
- Social media
- Blogging
- Search engine optimization (SEO)
- Podcasting
- Newsletters
- Ebooks